Founder & CEO, NURA AI · Dubai
Twenty years running FMCG businesses in the Gulf. Now building AI Colleagues that do the work.
P&L owner, MD and co-founder across L'Oréal, Energizer and Pepsi — most recently governing a USD 465M+ portfolio across GCC and Levant. I write about operating, building, and money.
The gap in most companies was never capability. It was execution.
I spent two decades inside large organisations watching good decisions stall in the hand-offs between them. NURA AI is my answer: named AI Colleagues that carry operational work to a verified outcome, while people keep the decisions.
See what I'm building →Recent writing
All published posts →Rules of the trade — selected notes
Use AI fast. Accept its answers slowly.Challenge the assumption before debating the number.AI should prepare the room. People still win the room.Shorten the distance between evidence and action.
One letter a month.
What I learned building and operating that month. No forwarding, no noise.